Analysis of Semiotics and Archeology Research Paper

Analysis of Semiotics and Archeology - Research Paper Example It then goes ahead to systemize the signs and phenomena into different theories and models, and this is known as theoretic semiotics and finally tries to apply the knowledge gained to find practical solutions which are known as applied semiotics. The study of semiotics can, therefore, be applied in many contexts, one of which being in archeology. Archeology can be understood to be a science that carries out attempts to understand the past through the use of the physical evidence that is available. This evidence may include written material as well as other symbolic artifacts. In their work, it is important for archeologists to have an understanding of different symbolic behaviors and the different symbols that they come across in their work. According to Preucel (8), the field of semiotics has undergone a transformation in the recent past. This transformation means that semiotics has changed its traditional focus which was studying sign systems and classifying the signs to include th e study of how these signs are produced and their meanings as they occur in a social context. The basic premise in semiotics is, therefore, that meaning can only be derived from the social context in which the symbols or interactions are occurring. This has become important in the application of semiotics to archeology as the different signs or symbols that are to be found within the archeological exploration and process. The knowledge of symbols, signs, codes, and cons can, therefore, be applied in archeology. The understanding of the arrangement or organization if the material objects that are found into codes to give them meaning are, therefore, an important process. It is important to realize that unlike in the linguistic sentences the interpretation of material culture is a more complex process. As such, there is a need for archeologists to come up with a system that effectively structures and interprets the different aspects of material culture. This marks an important aspect of the relationship between semiotics and archeology. The relationship between semiotics and archeology is said to have begun in the 1960s when the linguistic model was first applied to studying archeological data. This was however only applicable to the study of Paleolithic and historical archeology and was therefore limited in its scope and area of study. The introduction of a theoretical framework for the combination of linguistic structuralism and processual archeology by Ian Hodder, however, marked the beginning of more formal and reliable use of semiotics in linguistic interpretation. The importance of semiotics in the study of archeology was emphasized by the fact that it is impossible for the material culture to produce meaning without the consideration of the context of this culture. In the understanding of the role that is played by semiotics in archeology, it is important that the concept of structuralism is explained. Structuralism refers to the approach that considers t he world to consist of structures that ate composed of different single entities that are mutually dependent.  Ã‚  

Channel marketing Essay Example | Topics and Well Written Essays - 500 words

Channel marketing - Essay Example Nevertheless, this paper will assesses the service outputs supply of Wal-Mart and Costco in the food section, hence identify what the firms offers and their structures. Wal-Mart and Costco purchase products from manufactures and producers in large quantities and they are gradually broken down as they reach the consumers. The products of high value are squeezed in to small volumes, since it is cost effective to ship to end-customers compared to the cost of shipping a bulkier product (Perner, 1). Convenience has been identified as a significant factor used to influence the consumer food choices, by Wal-Mart and Costco, since they have changed ways in which the nature of products are provided in grocery stores, and the time consumed to prepare a meal. Wal-Mart focuses on responding to the demand by offering more in-store delis and ready to eat prepared foods such as chicken, salad and sushi, while Costco has introduced an increased selection of frozen and prepared meals for consumers seeking a quick meal from their grocery stores. Wal-Mart has made a substantial investment in information technology and logistics, which facilitates commitment in taking a risk of placing large orders in advance of customer, needs in order to focus on the reducing the waiting time and delivery time. On the other hand, Costco has developed an efficient distribution system, which is based on its information system and enormous demand, though they have short channels for perishable products. Moreover, Wal-Mart and Costco have to incur additional costs in order to ensure that merchandise is distributed quickly. Wal-Mart and Costco consolidate goods by carrying a wide assortment of goods from different manufactures to provide a breadth of assortment, whereby their stores carry different kinds of food from different suppliers. In this case, this makes